On my long and complicated trip back from a weekend visiting my girlfriend and favorite London cafes I took the opportunity to listen back to a few of the coffeegeek podcasts that Mark Prince puts out. One thing that he discussed amongst others is the exisitance of the untouchables. “Who are the untouchables?” I hear you ask. Well, if you read my blog you arn’t an untouchable. You have at least a passing facination with quality coffee, the profesional Barista or just a good eye for a cup of properly brewed coffee.
The untouchables are the guys who drink coffee just for it’s caffeine and thirst quenching properties. The guys who drink their gold blend/nescafe instant every morning and who’s brains don’t function until they get it.
Mark talks about how these people account for 80% of the coffee consuming public! He says that it doesn’t matter what you say they will just not get it nor will they have any desire to ‘get it’.
How can we get these type of coffee consumers to change their ‘habits’ and get them to take more care with brewing? How do they start to enjoy quality coffee? How does someone get from the untouchable stage to buying a home grinder any brewing a freshly roasted coffee to enjoy the nuances that we all love coffee for?